Grand Opening Process – Roti

Grand Opening Process
Roti encourages all franchisees to have a Grand Opening Celebration. This introduces you to the
community and allows prospective customers the opportunity to see what you have to offer.
Additionally, it is an opportunity to get media coverage about your opening. This celebration can
include sampling, giveaways, discounts, and should be held the week of the grand opening. This
allows time for you and your staff to determine workflow, work through the imperfections,
understand recipes, and perfect the production of core business and Roti products ahead of the
formal opening.

Once you have signed a lease, review the items in the Local Store Marketing Programs > Grand
Opening toolkit to find the following documents to get started:

Fillable Invitation
Sample Letter Invitation
Grand Opening Resource Packet
Sample Press Release
Grand Opening Radio Script
Grand Opening Event Planning Guide & Timeline

Partner with your RBM and the Marketing Department at any time for guidance and assistance in
developing your grand opening plan. Here is a general timeline of planning the grand opening:

2 Months Out

Work with landlord on advertising/signage restrictions
Determine budget
Invite local state reps with a letter and invitation

1 Month Out

Lock in radio talent on-site
Lock in event activities (face paint, balloon animals)
Organize what print materials you need
Set up Facebook event to invite fans on Facebook

2 Weeks Before

Geo-targeted paid ads on Facebook
Begin radio ads
Visit local businesses and invite them
Train staff on flow of event/roles/samples being made

Marketing After Your Grand Opening
Marketing is continuous! Within 30 days of your store opening (not grand opening celebration,
the day you open your doors), you should begin to plan your next 3-6 months of marketing
activity.