Advertising

Advertising
Traditional advertising is an excellent tool to build brand awareness and consideration for 
immediate or future gifting or treating occasions. This can include traditional print advertising, 
such as magazines and newspapers. It can also include television, out of home, and radio. To 
view predesigned ads and templates, please visit the Marketing Module on the Marketing Toolkit 
tab through ncompass. If you would like a custom ad prepared for your advertising efforts, 
submit a custom art helpdesk ticket request on ncompass. 

We will inform you of national advertising efforts in each seasonal playbook as well as seasonal-specific webinars. This includes details on timing, placement, messaging, target audiences, and 
creative. While subject to change, we will also share the high-level national marketing calendar 
prior to the new year and then throughout the year as relevant in the beginning of the year to help 
you better plan your marketing efforts locally.

We will also provide a suite of marketing assets for you to download from the aforementioned 
Marketing Module and use locally prior to the start of each promotional window. These assets 
will be useful for innovation launches, key holidays/occasions and everyday gifting occasions. 
These assets may vary, but generally include, print ads, radio scripts, digital/mobile banners and 
more.

Additionally, each seasonal playbook will provide ideas/ suggestions around how to activate 
each season to drive awareness & consideration, as well as sales and traffic to your local 
stores. We’ll also be providing social media posts for use across Facebook and Instagram that 
can be posted from your stores channels, and social media guide/FAQs to answer any questions.

Social buying sites, such as Groupon, Living Social, Buy With Me, Eversave, Amazon Local, 
etc., are not authorized as an advertising or marketing tool for Edible Brands. If your store has 
any social website offers currently, please ensure that the offer is taken down immediately.